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How to launch a successful Kickstarter

In September 2017, Dutch illustrator and animator Lois van Baarle launched her second crowdfunded project The Sketchbook of Loish. She smashed her £20,000 target almost instantly, eventually closing the campaign with some 10,000 backers pledging £383,404 to bring the project to life. 

Van Baarle is by no means unique. Back in June, illustrator Iris Compiet saw her Faeries of the Faultlines artbook funded within 50 minutes. It raised 111,019 EUR before the campaign closed. 

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