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Concept design tips for artists

The main task of a visual development environment artist working in animation is to conceptualise, design and execute a believable world for characters to live in. But the success of these environment concepts doesn’t rely solely on the drafting skill level of the artist – it’s the whole package that makes the final product work effectively. 

Visual development is simply the visual evolution from an idea to the final product. So it’s crucial that the structural makeup of the artworks in development occur in this order: concept, design, technique. To think technique is the key to the success of the artwork is totally missing the mark. 

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