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How to make social media work for you

One of many illustrations from Iris Compiet’s Faeries of the Faultlines project

With over two billion active users worldwide, social media offers a powerful channel for artists to connect with audiences, build awareness and increase sales. But the choices are legion: Facebook, Instagram, Twitter, YouTube, Pinterest, GooglePlus, LinkedIn… and that’s before you consider creative communities such as Behance, ArtStation, Tumblr and so on.

Which options are best for getting your work out there, and how can you optimise your social media presence? To help, we’ve put together the ultimate social media guide for artists.

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