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Inside Games Workshop | Creative Bloq

Founded in London in 1975, Games Workshop has grown into a very big business. The firm best known for tabletop strategy games like Warhammer: Age of Sigmar and Warhammer 40,000 recorded a £1 billion market value during June 2018, and expects its profits to double this year.

That’s due, in part, to the hard work and commitment of its dozens of talented artists. But that doesn’t mean it’s a stressful studio with constant deadlines to meet. “The environment is really informal, really relaxed,” says Dave Ferri, a concept artist who’s been with the company, now based in Nottingham, for about two and a half years. “It’s a very friendly atmosphere here.”

Ferri works with two other concept artists, John Blanche and Tom Harrison, to create the 2D illustrations that inspire the digital 3D art sculptors – 29 of them in total – who lovingly craft and produce the figurines. And there’s always work to do, says design manager Sam Dinwiddy, because the company is constantly developing new lines and doesn’t want to rest on its laurels.

Sketch for the Death Guard. “We try to provide the designers with a wealth of ideas,” says artist Dave Ferri

“We’re always looking to excite our customers with something new,” Dinwiddy says. “We don’t just want to run through the list of ranges and update them all. That wouldn’t excite anybody. So we need to create stuff that’s unexpected, but still steeped in Games Workshop’s heritage.”

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