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Louis Vuitton’s new campaign is gloriously retro

Louis Vuitton’s latest collection is a glorious homage to sci-fi and horror books and films of the ’70s. The fashion house has drawn on some mega stars to model for its Pre-Fall collection, including the likes of Jaden Smith, Sophie Turner, Robyn and Chloe Grace Moretz. (If you didn’t know that ‘Pre-Fall’ was a season, you’re not alone.)

To create the campaign, Louis Vuitton designer Nicolas Ghesquière photographed the stars in the new clothes, and then created made-up B movies or sci-fi or horror book covers around them. The results manage to be gloriously chic and modern, yet with a real retro edge. They may even be up there with some of the best poster designs ever made. Oh, and the clothes look good too.

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