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Is Time magazine’s new cover its boldest ever?

Time magazine is known for its striking and sometimes controversial cover designs, and the latest might be the boldest in its 100 year history. For the first time ever, the magazine’s title has been replaced entirely.

The cover features a woman wearing a bandana as a face covering, printed on which is a ballot box. But the most striking aspect is the white text where the magazine’s title usually sits at the top of the design, now simply imploring readers: VOTE. Like many of the best print ads of all time, this is bound to earn a few double-takes.

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