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Can you spot the difference between these website designs?

White background: check. Large titles: check. Flat, colourful, unusually proportioned cartoon people: check. That’s right, we’re describing every website homepage you’ve visited in the last two years. We exaggerate, of course – but as a viral Twitter thread has revealed, it’s certainly a very (very) popular web design trend right now.

From Slack to Hinge, countless digital brands have opted for the aesthetic, and now it’s been pointed out to us, we simply can’t stop seeing it. But it seems users are finally beginning to tire of the design trope. Fancy creating something a little more original? Check out our best website builders.

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